The #1 Growth System for Home Improvement

Stop Losing Leads.
Start Dominating
Your Market.

Optima Home Pro gives roofing, solar, deck, fence, gutter & patio cover companies a complete done-for-you CRM, advertising, and lead-gen engine — at 1/3 the cost of hiring in-house.

Cut My Cost Per Lead See How It Works
67%
Average Cost-Per-Lead Reduction
3×
More Booked Appointments
48hr
Average System Launch
100%
Done-For-You — We Handle Everything
Verticals We Dominate

Built for Home Improvement Companies

Our systems are calibrated for the unique sales cycles, seasonal patterns, and high-ticket nature of exterior home services.

Roof Replacement

Full system for storm leads, insurance jobs & reroof campaigns.

Roof Cleaning

Recurring revenue campaigns that upsell maintenance plans.

Decks & Patios

Seasonal demand capture with high-converting project galleries.

Patio Covers

Design-focused ads that pull in high-intent homeowners.

Fences

Local targeting that fills your install schedule weeks out.

Gutters

Low-cost lead gen that stacks recurring gutter guard revenue.

Solar

Education-first funnels that cut your cost-per-install dramatically.

Other Exterior

Any home improvement trade — we build the system around you.

The Real Problem

Doing It Yourself Is
Killing Your Margins

Most home improvement companies bleed money on disconnected tools, slow follow-up, and overpriced agencies — all while your competitor down the street steals the job.

Fix This Now
Leads Cost Too Much

Shared lead platforms charge $80–$300/lead for cold contacts who ghost you.

Slow Follow-Up Kills Deals

78% of homeowners hire the first company to respond. Most crews respond in hours, not minutes.

Tools Don't Talk to Each Other

Paying for CRM, dialer, ads platform, scheduler… none of them integrate cleanly.

Hiring Is Expensive & Slow

A marketing manager costs $60K+/yr before tools. Building the team takes months.

No Visibility Into What Works

You're spending on ads but have no clear picture of ROI by channel or campaign.

Appointments Fall Through Cracks

Manual booking with no automation means no-shows, reschedules, and lost revenue.

Home improvement team reviewing results on tablet
The Optima Advantage

One Complete System.
Everything Handled.

We don't sell you software and leave you to figure it out. Optima Home Pro is a fully managed growth engine — strategy, ads, CRM, automation, and reporting — all running in the background while you focus on installs.

  • Done-for-you ad campaigns across Google, Meta & Local Services
  • AI-powered follow-up that responds to leads in under 60 seconds
  • Automated appointment booking directly into your calendar
  • Custom CRM built for home improvement sales pipelines
  • Real-time reporting dashboard — know your exact cost per booked job
  • Dedicated account manager who knows your trade
Get My Custom Proposal
What's Included

Six Pillars. One Monthly Investment.

Everything your company needs to generate, convert, and retain customers — without stitching together a dozen vendors.

Paid Advertising

Google Search, Meta Ads, LSA & retargeting — managed, optimized, and A/B tested weekly to drive qualified homeowner leads at the lowest possible CPL.

Lead Generation

Exclusive, inbound leads generated for your specific market and trade. No shared leads. No competing with 5 other companies for the same homeowner.

AI Follow-Up & Nurture

Automated SMS, email, and voicemail drops engage every lead within 60 seconds — 24/7 — without lifting a finger.

Appointment Booking

Two-way calendar sync, automated reminders, and rescheduling flows ensure your techs are always booked with confirmed appointments.

CRM & Pipeline

A purpose-built CRM for home improvement tracks every lead, job stage, and revenue projection so nothing slips through the cracks.

Reporting & Analytics

Live dashboards show cost-per-lead, booked-job rate, revenue influenced, and ROI by channel — complete visibility, no spreadsheets.

Side-By-Side Comparison

Why Companies Switch to Optima

DIY marketing and shared lead platforms drain budgets. See how Optima stacks up.

DIY / Shared Leads Optima Home Pro
Exclusive leads for your company
Average cost per booked job $400–$900 ~$120–$180
Automated follow-up within 60 seconds
Dedicated account manager
CRM included
Appointment booking automation
Live reporting dashboard
Launch time 3–6 months 48 hours
Monthly cost (vs. in-house team) $15,000+ Fraction of that
67%
Average Reduction in Cost Per Lead
3×
More Booked Appointments Per Month
<60s
Average Lead Response Time
48hrs
System Live in 48 Hours
100%
Done-For-You — Zero Learning Curve
The Process

Up & Running in 3 Simple Steps

No lengthy onboarding. No months of setup. We've done this dozens of times — we know exactly what to do.

1
Claim Your Free Strategy

Fill out the short form. We build a complete, custom advertising strategy for your trade and market — no call, no commitment required.

2
We Build Everything

Our team sets up your CRM, ad campaigns, automations, and booking system. You approve. We launch. Done in 48 hours.

3
Leads Flow. You Grow.

Inbound leads start coming in, follow-up fires automatically, appointments get booked — you focus on closing.

Claim My Free Advertising Strategy
Free for Roofing, Solar, Decks, Fences, Gutters & Patio Covers

Get Your Free Turn-Key
Advertising Strategy

Tell us your trade and market. We'll hand you a complete, custom advertising strategy — built for your company, ready to run. No fluff, no obligation. If you like what you see, we handle every single piece of execution for you.

Free Custom Ad Strategy
Built around your trade, service area & budget — delivered to you at no cost.
Fully Turn-Key Execution
We set up, run, and optimize everything. You just approve and close jobs.
No Contracts. No Risk.
Month-to-month. We earn your business every single month.

Claim Your Free Strategy

We build it. We run it. You close jobs. No obligation — ever.

100% private. We never share or sell your information.